Hi! I am currently working on updating the TV advertising strategy for one of my projects and am facing several challenges. I need to consider how to properly adapt the content to changing audience preferences, as well as effectively combine traditional advertising techniques with new digital formats. I would like to hear your experience and advice: how do you approach transforming old advertising strategies for more modern channels, especially when it comes to multi-format content?
top of page
DURHAM COUNTY ALCOHOLIC BEVERAGE CONTROL
We couldn't find what you're looking for
Seems like there’s no services to book yet, please contact us for more information.
bottom of page
I recently found myself in a similar situation — I needed to rethink my TV advertising strategy for a new product, while maintaining a connection with the audience I already knew and at the same time attracting digital users. The platform https://www.simulmedia.com/platform/planning-insights was very helpful. Thanks to the detailed analytics and forecasting capabilities, I was able to better understand which formats work for different audience segments and how to balance traditional approaches with digital solutions. The cross-platform campaign modeling function was especially useful — you can see how exactly the content will be perceived on TV and online. This gave a clear understanding of what exactly should be adapted and what should be kept.