I am wondering why email warm-up plays such an important role in ensuring high email deliverability. How does it affect the reputation of the inbox and why is it important to warm up the mail before sending out mass mailings? I would like to know more about what specific problems this process can solve and what mistakes can be avoided when using it.
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Email warm-up is critical to improving deliverability, as it helps email services trust your sender. By applying top email warm-up https://snov.io/email-warm-up methods, you can ensure that your mailbox will not be perceived as a source of spam. The warm-up process involves increasing activity and sending messages regularly, which allows services to check the sender's reputation. This is a key strategy for achieving high open rates and avoiding ending up in the spam folder.